Perspectives on International Marketing - Re-issued (RLE International Business)

Business & Finance, Economics, International, Nonfiction, Reference & Language, Reference
Cover of the book Perspectives on International Marketing - Re-issued (RLE International Business) by , Taylor and Francis
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Author: ISBN: 9781135126667
Publisher: Taylor and Francis Publication: January 4, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781135126667
Publisher: Taylor and Francis
Publication: January 4, 2013
Imprint: Routledge
Language: English

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan.

The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan.

The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

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