People Love You

The Real Secret to Delivering Legendary Customer Experiences

Business & Finance
Cover of the book People Love You by Jeb Blount, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jeb Blount ISBN: 9781118555880
Publisher: Wiley Publication: January 22, 2013
Imprint: Wiley Language: English
Author: Jeb Blount
ISBN: 9781118555880
Publisher: Wiley
Publication: January 22, 2013
Imprint: Wiley
Language: English

What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors. When customers have positive emotional experiences, it anchors them to your brand, your product or service, and ultimately to you.

In the twenty-first century, competitive advantages derived from unique products are services are short-lived because competitors are able to quickly and easily duplicate or match your offering. Likewise a focus on customer satisfaction and loyalty will no longer give you the competitive edge. Delivering a legendary customer experience has emerged as the single most important competitive advantage for companies across all industries. In People Love You you’ll learn the real secrets of customer experience including:

  • 7 Essential Principles of Customer Engagement
  • 5 Levers for Creating a Legendary Customer Experience
  • The Secret to Bridging the Experience Gap
  • How to Leverage the Pull Strategy to become a Trusted Advisor
  • 2 Most Important Rules for Dealing with Pissed-off Customers

In a hypercompetitive, global marketplace protecting your company’s customer base, the lifeblood of your business, must become your number one priority. The rubber hits the road with account managers, project managers, sales professionals, and customer service professionals—the people most connected to customers—who are on the frontlines of customer experience. They build unique and enduring emotional connections with customers that creating long-term revenue and profit streams. In People Love You, human relationship guru, Jeb Blount, gives you a powerful playbook for interacting with customers in a way that creates deep, enduring, visceral connections that withstand relentless economic and competitive assaults.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors. When customers have positive emotional experiences, it anchors them to your brand, your product or service, and ultimately to you.

In the twenty-first century, competitive advantages derived from unique products are services are short-lived because competitors are able to quickly and easily duplicate or match your offering. Likewise a focus on customer satisfaction and loyalty will no longer give you the competitive edge. Delivering a legendary customer experience has emerged as the single most important competitive advantage for companies across all industries. In People Love You you’ll learn the real secrets of customer experience including:

In a hypercompetitive, global marketplace protecting your company’s customer base, the lifeblood of your business, must become your number one priority. The rubber hits the road with account managers, project managers, sales professionals, and customer service professionals—the people most connected to customers—who are on the frontlines of customer experience. They build unique and enduring emotional connections with customers that creating long-term revenue and profit streams. In People Love You, human relationship guru, Jeb Blount, gives you a powerful playbook for interacting with customers in a way that creates deep, enduring, visceral connections that withstand relentless economic and competitive assaults.

More books from Wiley

Cover of the book Richard Rorty by Jeb Blount
Cover of the book Empfehlungen zu Dichtungssystemen im Tunnelbau EAG-EDT by Jeb Blount
Cover of the book Glass Transition and Phase Transitions in Food and Biological Materials by Jeb Blount
Cover of the book Tautomerism by Jeb Blount
Cover of the book Applied Diffusion Processes from Engineering to Finance by Jeb Blount
Cover of the book E-Business und Controlling by Jeb Blount
Cover of the book Project Management JumpStart by Jeb Blount
Cover of the book The Art of Authenticity by Jeb Blount
Cover of the book Implementing World Class IT Strategy by Jeb Blount
Cover of the book Cognitive Communications by Jeb Blount
Cover of the book SPSS Data Analysis for Univariate, Bivariate, and Multivariate Statistics by Jeb Blount
Cover of the book Structural Performance by Jeb Blount
Cover of the book Efficient Preparations of Fluorine Compounds by Jeb Blount
Cover of the book The Power of Understanding Yourself by Jeb Blount
Cover of the book Handbook of Concentrator Photovoltaic Technology by Jeb Blount
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy