Strategic Social Media

From Marketing to Social Change

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Strategic Social Media by L. Meghan Mahoney, Tang Tang, Wiley
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Author: L. Meghan Mahoney, Tang Tang ISBN: 9781118556900
Publisher: Wiley Publication: September 15, 2016
Imprint: Wiley-Blackwell Language: English
Author: L. Meghan Mahoney, Tang Tang
ISBN: 9781118556900
Publisher: Wiley
Publication: September 15, 2016
Imprint: Wiley-Blackwell
Language: English

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

  • Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
  • Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future
  • Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share
  • Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour
  • Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

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