Paul Rand

Conversations with Students

Nonfiction, Art & Architecture, Graphic Art & Design
Cover of the book Paul Rand by Michael Kroeger, Princeton Architectural Press
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Author: Michael Kroeger ISBN: 9781616891480
Publisher: Princeton Architectural Press Publication: August 10, 2012
Imprint: Princeton Architectural Press Language: English
Author: Michael Kroeger
ISBN: 9781616891480
Publisher: Princeton Architectural Press
Publication: August 10, 2012
Imprint: Princeton Architectural Press
Language: English

As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs—characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs—characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.

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