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| Author: | Matthew Drake | ISBN: | 9780133823615 |
| Publisher: | Pearson Education | Publication: | January 16, 2014 |
| Imprint: | Pearson FT Press | Language: | English |
| Author: | Matthew Drake |
| ISBN: | 9780133823615 |
| Publisher: | Pearson Education |
| Publication: | January 16, 2014 |
| Imprint: | Pearson FT Press |
| Language: | English |
This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Brandy S. Cannon and Louis A. Le Blanc, Berry College.
This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Brandy S. Cannon and Louis A. Le Blanc, Berry College.
