Nonprofit Marketing
Marketing Management for Charitable and Nongovernmental Organizations
Business & Finance, Marketing & Sales, Sales & Selling
| Author: | Walter Wymer, Dr. Patricia A. Knowles, Dr. Roger Gomes | ISBN: | 9781506319087 |
| Publisher: | SAGE Publications | Publication: | March 6, 2006 |
| Imprint: | SAGE Publications, Inc | Language: | English |
| Author: | Walter Wymer, Dr. Patricia A. Knowles, Dr. Roger Gomes |
| ISBN: | 9781506319087 |
| Publisher: | SAGE Publications |
| Publication: | March 6, 2006 |
| Imprint: | SAGE Publications, Inc |
| Language: | English |
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.
