No B.S. Guide to Direct Response Social Media Marketing

The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Career Planning & Job Hunting, Small Business, Marketing & Sales
Cover of the book No B.S. Guide to Direct Response Social Media Marketing by Dan S. Kennedy, Kim Walsh-Phillips, Entrepreneur Press
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Author: Dan S. Kennedy, Kim Walsh-Phillips ISBN: 9781613083222
Publisher: Entrepreneur Press Publication: November 16, 2015
Imprint: Entrepreneur Press Language: English
Author: Dan S. Kennedy, Kim Walsh-Phillips
ISBN: 9781613083222
Publisher: Entrepreneur Press
Publication: November 16, 2015
Imprint: Entrepreneur Press
Language: English

To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.

Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are-another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums.
Covers:
•How to stop being a wimp and make the switch from a passive content presence into an active conversion tool
•How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service)
•Creating raving fans that create introductions to their networks
•How to move cold social media traffic into customers
•The role of paid media and how to leverage social media advertising to drive sales

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.

Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are-another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums.
Covers:
•How to stop being a wimp and make the switch from a passive content presence into an active conversion tool
•How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service)
•Creating raving fans that create introductions to their networks
•How to move cold social media traffic into customers
•The role of paid media and how to leverage social media advertising to drive sales

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