Author: | Marc H. Meyer, Frederick G. Crane | ISBN: | 9781483323121 |
Publisher: | SAGE Publications | Publication: | January 4, 2013 |
Imprint: | SAGE Publications, Inc | Language: | English |
Author: | Marc H. Meyer, Frederick G. Crane |
ISBN: | 9781483323121 |
Publisher: | SAGE Publications |
Publication: | January 4, 2013 |
Imprint: | SAGE Publications, Inc |
Language: | English |
Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.
Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.