New Service Development: A Case Study for the Swedish Supermarket Chain ICA

Business & Finance, Marketing & Sales
Cover of the book New Service Development: A Case Study for the Swedish Supermarket Chain ICA by Doreen Kupke, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Doreen Kupke ISBN: 9783656383222
Publisher: GRIN Verlag Publication: March 5, 2013
Imprint: GRIN Verlag Language: English
Author: Doreen Kupke
ISBN: 9783656383222
Publisher: GRIN Verlag
Publication: March 5, 2013
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,3, Karlstad University, course: New Service Development, language: English, abstract: Table of Content (I) List of Figures and Tables2 1. Introduction3 1.1 Background and Purpose3 1.2 Aim3 1.3 Methodology3 2. Authors Process Steps4 3. Description of the Concept Finding for ICA5 3.1 Service Maintenance6 3.2 Improve Service Performance7 3.3 Service Innovation8 3.4 Description of the Innovations used for a New ICA Concept9 3.4.1 Improvement of the Package9 3.4.2 Customer Roles and Interaction9 4. Strategy Description for ICA11 4.1 The Product Journey11 4.2 Customer Involvement12 4.3 Summarization of the Strategy14 5. Conclusion15 (II) References16 The challenge which many companies have to face nowadays is to stay competitive at the market. According to Gustafsson and Johnson (2003), New Service Development can be used to achieve a competitive advantage and compete through services. Thereby, the term of New Service Development (abbreviated as NSD) gets into focus of companies to emphasize their own offerings of those from their competitors. The question remains what steps are involved in the process of NSD and how companies can achieve a successful service development. One major influence within NSD is the customer and their knowledge provided for firms. Customer involvement in the different service development steps of a company belongs nowadays to the day-to-day business of many companies and provide customer focused products remains a crucial part of this. (Alam, 2006) Within this report the change process of a supermarket (ICA) from a normal good-dominant grocery store to a more service-dominant business is lined out. The dy-namic process of NSD is described via own product experiences combined with NSD theories. The last step is the strategy development for ICA. The strategy aims to achieve a competitive advantage and ensure the company growth.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,3, Karlstad University, course: New Service Development, language: English, abstract: Table of Content (I) List of Figures and Tables2 1. Introduction3 1.1 Background and Purpose3 1.2 Aim3 1.3 Methodology3 2. Authors Process Steps4 3. Description of the Concept Finding for ICA5 3.1 Service Maintenance6 3.2 Improve Service Performance7 3.3 Service Innovation8 3.4 Description of the Innovations used for a New ICA Concept9 3.4.1 Improvement of the Package9 3.4.2 Customer Roles and Interaction9 4. Strategy Description for ICA11 4.1 The Product Journey11 4.2 Customer Involvement12 4.3 Summarization of the Strategy14 5. Conclusion15 (II) References16 The challenge which many companies have to face nowadays is to stay competitive at the market. According to Gustafsson and Johnson (2003), New Service Development can be used to achieve a competitive advantage and compete through services. Thereby, the term of New Service Development (abbreviated as NSD) gets into focus of companies to emphasize their own offerings of those from their competitors. The question remains what steps are involved in the process of NSD and how companies can achieve a successful service development. One major influence within NSD is the customer and their knowledge provided for firms. Customer involvement in the different service development steps of a company belongs nowadays to the day-to-day business of many companies and provide customer focused products remains a crucial part of this. (Alam, 2006) Within this report the change process of a supermarket (ICA) from a normal good-dominant grocery store to a more service-dominant business is lined out. The dy-namic process of NSD is described via own product experiences combined with NSD theories. The last step is the strategy development for ICA. The strategy aims to achieve a competitive advantage and ensure the company growth.

More books from GRIN Verlag

Cover of the book Einzigartigkeit der Gladiatur by Doreen Kupke
Cover of the book Kants erkenntnistheoretische Wende als Quintessenz der Kritik der reinen Vernunft by Doreen Kupke
Cover of the book Pluralisierung von Lebensformen - Veränderung familiärer Strukturen und innergesellschaftlicher Wandel by Doreen Kupke
Cover of the book Yield Management - ein sinnvoller Weg für Destinationen? by Doreen Kupke
Cover of the book Jugendgewalt und ihre Ursachen by Doreen Kupke
Cover of the book Untersuchung über die Gründe zur Erstarkung des Atheismus in der modernen Gesellschaft - Das Aufeinandertreffen von Westen und Osten aus der Sicht von Keiji Nishitani by Doreen Kupke
Cover of the book Der EU-Einsatz im Kongo by Doreen Kupke
Cover of the book Unternehmenskultur. Schillerndes Phänomen oder harte Variable? by Doreen Kupke
Cover of the book Eine kontrastive Analyse von deutschen und italienischen Kollokationen im Wortfeld 'Körperteile' by Doreen Kupke
Cover of the book Europa überwindet seine Grenzen! by Doreen Kupke
Cover of the book Die neue Wehrdisziplinarordnung unter Berücksichtigung ihrer Anwendung bei der Bestimmtheit der Disziplinarformel by Doreen Kupke
Cover of the book Romy Schneider. Sie wollte nicht ewig 'Sissi' sein by Doreen Kupke
Cover of the book Joachim von Ortenburg - Die Frage nach der Reichsunmittelbarkeit by Doreen Kupke
Cover of the book Die Purchase Price Allocation nach IFRS 3 by Doreen Kupke
Cover of the book Die 78er. Motto: Dagegensein? by Doreen Kupke
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy