Stephen J Genco: 1 book
by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Language: English
Release Date: July 29, 2013
Language: English
Release Date: July 29, 2013
Learn how to use neuromarketing and understand the science behind it
Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why...
