Molson Coors to launch 'clear beer for women'

Campaign Planning and Development Individual Assignment

Business & Finance, Marketing & Sales
Cover of the book Molson Coors to launch 'clear beer for women' by Sascha Kurth, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sascha Kurth ISBN: 9783640813032
Publisher: GRIN Publishing Publication: January 28, 2011
Imprint: GRIN Publishing Language: English
Author: Sascha Kurth
ISBN: 9783640813032
Publisher: GRIN Publishing
Publication: January 28, 2011
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Hull, course: Campaign Planning and Development, language: English, abstract: This assignment develops a research methodology for a campaign to launch the new product 'clear beer for women' for Molson Coors. Women drink just 13% of the beer consumption in the UK, according Brandrepublic (2010). The assignment develops a guideline that explains which kind of research is when to be done to find the best way to launch the product in the market and increase the share of beer drinking women. To structure the research, we will use the SOSTAC-Model by Smith (2008).

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Hull, course: Campaign Planning and Development, language: English, abstract: This assignment develops a research methodology for a campaign to launch the new product 'clear beer for women' for Molson Coors. Women drink just 13% of the beer consumption in the UK, according Brandrepublic (2010). The assignment develops a guideline that explains which kind of research is when to be done to find the best way to launch the product in the market and increase the share of beer drinking women. To structure the research, we will use the SOSTAC-Model by Smith (2008).

More books from GRIN Publishing

Cover of the book Both Marx and Weber articulated theories of social change, and advanced explanations for the origin of capitalism. Who was right? Or can the two be synthesised? by Sascha Kurth
Cover of the book Modern utopia and dystopia in the novel 'Never Let Me Go' by Kazuo Ishiguro by Sascha Kurth
Cover of the book Teaching Intercultural Communicative Competence with a Textbook by Sascha Kurth
Cover of the book The Emergence of the Art for Art's sake Movement. Its Origin from a Marxist perspective by Sascha Kurth
Cover of the book Ethnicity and Popular Culture - Hispanics and Contemporary Hollywood by Sascha Kurth
Cover of the book The Metamorphosis of Alex in Stanley Kubrick's 'Clockwork Orange' from a Viewpoint of Abnormal Psychology by Sascha Kurth
Cover of the book Hegemonic Stability Theory: The Rise and Fall of the US-Leadership in World Economic Relations by Sascha Kurth
Cover of the book Highly skilled labour migration: Consequences for labour exporting countries by Sascha Kurth
Cover of the book China's Naval Expansion and Asia's Response by Sascha Kurth
Cover of the book The Role of Urban Life in the Poetry of Langston Hughes by Sascha Kurth
Cover of the book Variables in Travelling Abroad by Sascha Kurth
Cover of the book Revising Animation Genres: Jan Svankmajer, Tim Burton and James Cameron and the Study of Myth by Sascha Kurth
Cover of the book Compare and Contrast: Baroque vs. Classical Music by Sascha Kurth
Cover of the book Assessing ASEAN's Performance and Potential - 'Why has it been imperative for ASEAN to embark on a process of reform and 'reinvention' since the regional crisis?' by Sascha Kurth
Cover of the book A story of ethics - how sex creates order by Sascha Kurth
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy