Minority Business Success

Refocusing on the American Dream

Business & Finance, Business Reference, Government & Business
Cover of the book Minority Business Success by Leonard Greenhalgh, James H. Lowry, Stanford University Press
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Author: Leonard Greenhalgh, James H. Lowry ISBN: 9780804777476
Publisher: Stanford University Press Publication: February 28, 2011
Imprint: Stanford Business Books Language: English
Author: Leonard Greenhalgh, James H. Lowry
ISBN: 9780804777476
Publisher: Stanford University Press
Publication: February 28, 2011
Imprint: Stanford Business Books
Language: English

In Minority Business Success, authors Leonard Greenhalgh and James Lowry chart a path for the full participation of minority businesses in the U.S. economy. Today, minorities are well on their way to becoming the majority of our workforce and a large part of our entrepreneurial endeavors; their full contribution is essential to national competitive advantage in a global economy. The beginning of this book summarizes demographic changes in America and shows why it's in the national interest to foster the survival, prosperity, and growth of minority-owned businesses. The authors outline why these businesses are vital to the solution to our current economic woes. Next, the book turns to what minority firms must do to take their place in major value chains, and, finally, the book examines what governments, corporations, and support organizations ought to be doing to foster minority inclusion. In total, Greenhalgh and Lowry lay out a new paradigm for developing minority businesses so that they can fully contribute to our national competitive advantage and prosperity.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Minority Business Success, authors Leonard Greenhalgh and James Lowry chart a path for the full participation of minority businesses in the U.S. economy. Today, minorities are well on their way to becoming the majority of our workforce and a large part of our entrepreneurial endeavors; their full contribution is essential to national competitive advantage in a global economy. The beginning of this book summarizes demographic changes in America and shows why it's in the national interest to foster the survival, prosperity, and growth of minority-owned businesses. The authors outline why these businesses are vital to the solution to our current economic woes. Next, the book turns to what minority firms must do to take their place in major value chains, and, finally, the book examines what governments, corporations, and support organizations ought to be doing to foster minority inclusion. In total, Greenhalgh and Lowry lay out a new paradigm for developing minority businesses so that they can fully contribute to our national competitive advantage and prosperity.

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