Media Convergence Handbook - Vol. 2

Firms and User Perspectives

Business & Finance, Industries & Professions, Information Management, Industries
Cover of the book Media Convergence Handbook - Vol. 2 by , Springer Berlin Heidelberg
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Author: ISBN: 9783642544873
Publisher: Springer Berlin Heidelberg Publication: May 11, 2016
Imprint: Springer Language: English
Author:
ISBN: 9783642544873
Publisher: Springer Berlin Heidelberg
Publication: May 11, 2016
Imprint: Springer
Language: English

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.

Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.

Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

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