MBA in a Box

Practical Ideas from the Best Brains in Business

Business & Finance, Business Reference, Education, Business Communication, Management & Leadership, Decision Making & Problem Solving
Cover of the book MBA in a Box by Joel Kurtzman, Glenn Rifkind, Victoria Griffith, The Crown Publishing Group
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Author: Joel Kurtzman, Glenn Rifkind, Victoria Griffith ISBN: 9781400053995
Publisher: The Crown Publishing Group Publication: May 4, 2004
Imprint: Crown Business Language: English
Author: Joel Kurtzman, Glenn Rifkind, Victoria Griffith
ISBN: 9781400053995
Publisher: The Crown Publishing Group
Publication: May 4, 2004
Imprint: Crown Business
Language: English

The best minds in business—at your service

MBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For example:

• Why finance is not just about manipulating numbers but of immense importance in sustaining growth, building widespread wealth, and creating jobs.
• The profit zone and how to tell if a business is in one.
• The skill of turning an idea or invention into a product that solves a problem for a market.
• Merging the need of business to produce and grow with the environment so they are both sustained.
• The latest thinking in marketing about branding, pricing, reversing a product’s life cycle, and turning what has become a commodity into a specialty.
• And much more.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The best minds in business—at your service

MBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For example:

• Why finance is not just about manipulating numbers but of immense importance in sustaining growth, building widespread wealth, and creating jobs.
• The profit zone and how to tell if a business is in one.
• The skill of turning an idea or invention into a product that solves a problem for a market.
• Merging the need of business to produce and grow with the environment so they are both sustained.
• The latest thinking in marketing about branding, pricing, reversing a product’s life cycle, and turning what has become a commodity into a specialty.
• And much more.

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