Mastering Japan Business

This book is targeted at business executives of companies:

• approaching the Japanese Market,

• reviewing their options in terms of Japan Entry Strategy,

• already exporting to Japan (Indirect Sales) or,

• already established and doing business in Japan (Direct Sales).

Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan.

First, I give the reader some insight into selected markets in Japan, as well B2C as B2B.

Second, I show how to adapt to the local specificities, Industry by Industry, and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan.

Third, I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan.

Mots-clés / Keywords: Japan, Japon, Economie du Japon, Japanese Economy, Commercer au Japon, Doing Business Japan, Doing Business Japanese, Faire des Affaires, Marketing in Japan, Japan B2B Sales, Japan B2C Sales, Selling in Japan