Mastering Japan Business

Business & Finance, Marketing & Sales, International, Economics, Business Reference
Cover of the book Mastering Japan Business by Philippe Huysveld, Philippe Huysveld
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Author: Philippe Huysveld ISBN: 1230001896619
Publisher: Philippe Huysveld Publication: September 15, 2017
Imprint: Language: English
Author: Philippe Huysveld
ISBN: 1230001896619
Publisher: Philippe Huysveld
Publication: September 15, 2017
Imprint:
Language: English

This book is targeted at business executives of companies:

• approaching the Japanese Market,

• reviewing their options in terms of Japan Entry Strategy,

• already exporting to Japan (Indirect Sales) or,

• already established and doing business in Japan (Direct Sales).

Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan.

First, I give the reader some insight into selected markets in Japan, as well B2C as B2B.

Second, I show how to adapt to the local specificities, Industry by Industry, and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan.

Third, I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan.

Mots-clés / Keywords: Japan, Japon, Economie du Japon, Japanese Economy, Commercer au Japon, Doing Business Japan, Doing Business Japanese, Faire des Affaires, Marketing in Japan, Japan B2B Sales, Japan B2C Sales, Selling in Japan

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is targeted at business executives of companies:

• approaching the Japanese Market,

• reviewing their options in terms of Japan Entry Strategy,

• already exporting to Japan (Indirect Sales) or,

• already established and doing business in Japan (Direct Sales).

Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan.

First, I give the reader some insight into selected markets in Japan, as well B2C as B2B.

Second, I show how to adapt to the local specificities, Industry by Industry, and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan.

Third, I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan.

Mots-clés / Keywords: Japan, Japon, Economie du Japon, Japanese Economy, Commercer au Japon, Doing Business Japan, Doing Business Japanese, Faire des Affaires, Marketing in Japan, Japan B2B Sales, Japan B2C Sales, Selling in Japan

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