The Development of the Wholesaler in the United States 1860-1900 (RLE Retailing and Distribution)

Nonfiction, Reference & Language, Reference, Business & Finance
Cover of the book The Development of the Wholesaler in the United States 1860-1900 (RLE Retailing and Distribution) by Bill Reid Moeckel, Taylor and Francis
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Author: Bill Reid Moeckel ISBN: 9781136245930
Publisher: Taylor and Francis Publication: October 2, 2012
Imprint: Routledge Language: English
Author: Bill Reid Moeckel
ISBN: 9781136245930
Publisher: Taylor and Francis
Publication: October 2, 2012
Imprint: Routledge
Language: English

Although the scientific study of marketing is relatively new, certain aspects of it have been analyzed in considerable detail. A body of literature exists, for example, on the various phases of retailing and advertising. It is only in the last decade or two, however, that much attention has been given to the study of wholesalers and wholesaling. The field occupies an important place in the economy, and in this study of the development of the wholesaler in the United States, Bill Reid Moeckel provides the historical basis for understanding the present nature of the wholesaling business, with pointers for the future of the wholesaler and the wider retail economy in which it resides.

First published 1986.

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Although the scientific study of marketing is relatively new, certain aspects of it have been analyzed in considerable detail. A body of literature exists, for example, on the various phases of retailing and advertising. It is only in the last decade or two, however, that much attention has been given to the study of wholesalers and wholesaling. The field occupies an important place in the economy, and in this study of the development of the wholesaler in the United States, Bill Reid Moeckel provides the historical basis for understanding the present nature of the wholesaling business, with pointers for the future of the wholesaler and the wider retail economy in which it resides.

First published 1986.

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