Marketing Theory

A Student Text

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Marketing Theory by , SAGE Publications
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Author: ISBN: 9781473942677
Publisher: SAGE Publications Publication: May 16, 2016
Imprint: SAGE Publications Ltd Language: English
Author:
ISBN: 9781473942677
Publisher: SAGE Publications
Publication: May 16, 2016
Imprint: SAGE Publications Ltd
Language: English

Lecturers/Instructors - Request a free digital inspection copy here

Uniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates.  From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. 
 

In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart.

Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Lecturers/Instructors - Request a free digital inspection copy here

Uniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates.  From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. 
 

In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart.

Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.

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