Marketing Theory

A Student Text

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Marketing Theory by , SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781473942677
Publisher: SAGE Publications Publication: May 16, 2016
Imprint: SAGE Publications Ltd Language: English
Author:
ISBN: 9781473942677
Publisher: SAGE Publications
Publication: May 16, 2016
Imprint: SAGE Publications Ltd
Language: English

Lecturers/Instructors - Request a free digital inspection copy here

Uniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates.  From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. 
 

In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart.

Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Lecturers/Instructors - Request a free digital inspection copy here

Uniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates.  From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. 
 

In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart.

Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.

More books from SAGE Publications

Cover of the book The Communist Party of India and the Indian Emergency by
Cover of the book Approach of ICT in Education for Rural Development by
Cover of the book Protection of Himalayan Biodiversity by
Cover of the book Agriculture in Developing Countries by
Cover of the book Mathematics Curriculum Topic Study by
Cover of the book Primary English Across the Curriculum by
Cover of the book Developing the Gifted and Talented Young Learner by
Cover of the book Curriculum Mapping by
Cover of the book Qualitative Data Analysis by
Cover of the book The Minimum Core for Information and Communication Technology: Audit and Test by
Cover of the book Experiencing Social Work by
Cover of the book How to Sample in Surveys by
Cover of the book The Media and Body Image by
Cover of the book Comparative, International, and Global Justice by
Cover of the book 200 Science Investigations for Young Students by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy