Marketing Techniques for Financial Inclusion and Development

Business & Finance, Finance & Investing, Finance, Marketing & Sales
Cover of the book Marketing Techniques for Financial Inclusion and Development by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522540373
Publisher: IGI Global Publication: June 1, 2018
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522540373
Publisher: IGI Global
Publication: June 1, 2018
Imprint: Business Science Reference
Language: English

Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.

More books from IGI Global

Cover of the book Engineering Reliable Service Oriented Architecture by
Cover of the book Advancing Technologies and Intelligence in Healthcare and Clinical Environments Breakthroughs by
Cover of the book Electromagnetic Compatibility for Space Systems Design by
Cover of the book Business Law and Ethics by
Cover of the book Pre-Service and In-Service Teacher Education by
Cover of the book Security-Aware Systems Applications and Software Development Methods by
Cover of the book The Developing Role of Public Libraries in Emergency Management by
Cover of the book Information Seeking Behavior and Technology Adoption by
Cover of the book Approaches and Strategies in Next Generation Science Learning by
Cover of the book Encouraging Participative Consumerism Through Evolutionary Digital Marketing by
Cover of the book Wearable Technology and Mobile Innovations for Next-Generation Education by
Cover of the book E-Collaboration Technologies and Organizational Performance by
Cover of the book Handbook of Research on Technology Tools for Real-World Skill Development by
Cover of the book Advancing Research Methods with New Technologies by
Cover of the book Teaching Human Resources and Organizational Behavior at the College Level by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy