Marketing Research for Non-profit, Community and Creative Organizations

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Marketing Research for Non-profit, Community and Creative Organizations by Bonita Kolb, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bonita Kolb ISBN: 9781136379598
Publisher: Taylor and Francis Publication: September 10, 2008
Imprint: Routledge Language: English
Author: Bonita Kolb
ISBN: 9781136379598
Publisher: Taylor and Francis
Publication: September 10, 2008
Imprint: Routledge
Language: English

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.

Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.

'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.

Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.

'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.

More books from Taylor and Francis

Cover of the book Notes For The Nile by Bonita Kolb
Cover of the book Ecological Psychology in Context by Bonita Kolb
Cover of the book The House Servant's Directory by Bonita Kolb
Cover of the book Electronic Collaborators by Bonita Kolb
Cover of the book The World Bank and Africa by Bonita Kolb
Cover of the book Urban Design: Method and Techniques by Bonita Kolb
Cover of the book Progressive Rock Reconsidered by Bonita Kolb
Cover of the book Sociological Theory: What went Wrong? by Bonita Kolb
Cover of the book The Methodological Dilemma Revisited by Bonita Kolb
Cover of the book The Finality of the Higher Criticism by Bonita Kolb
Cover of the book Culture and the Politics of Third World Nationalism by Bonita Kolb
Cover of the book International Business Law and the Legal Environment by Bonita Kolb
Cover of the book Contemporary Models in Vocational Psychology by Bonita Kolb
Cover of the book Kant, God and Metaphysics by Bonita Kolb
Cover of the book Administrative Law in the Political System by Bonita Kolb
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy