Data Mining and Market Intelligence for Optimal Marketing Returns

Business & Finance, Marketing & Sales
Cover of the book Data Mining and Market Intelligence for Optimal Marketing Returns by Susan Chiu, Domingo Tavella, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Susan Chiu, Domingo Tavella ISBN: 9781136412141
Publisher: Taylor and Francis Publication: June 20, 2008
Imprint: Routledge Language: English
Author: Susan Chiu, Domingo Tavella
ISBN: 9781136412141
Publisher: Taylor and Francis
Publication: June 20, 2008
Imprint: Routledge
Language: English

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

More books from Taylor and Francis

Cover of the book Step-by-Step Professional Development in Technology by Susan Chiu, Domingo Tavella
Cover of the book Primary Geography Primary History by Susan Chiu, Domingo Tavella
Cover of the book The Guided Reader to Teaching and Learning Music by Susan Chiu, Domingo Tavella
Cover of the book Personal Effects by Susan Chiu, Domingo Tavella
Cover of the book The Slump by Susan Chiu, Domingo Tavella
Cover of the book Reclaiming Writing by Susan Chiu, Domingo Tavella
Cover of the book Elsie Chamberlain by Susan Chiu, Domingo Tavella
Cover of the book The Prevention and Intervention of Genocide by Susan Chiu, Domingo Tavella
Cover of the book Explaining Auschwitz and Hiroshima by Susan Chiu, Domingo Tavella
Cover of the book George Orwell, Doubleness, and the Value of Decency by Susan Chiu, Domingo Tavella
Cover of the book Sexual Conduct by Susan Chiu, Domingo Tavella
Cover of the book Routledge Handbook of Strength and Conditioning by Susan Chiu, Domingo Tavella
Cover of the book Higher Education and National Development by Susan Chiu, Domingo Tavella
Cover of the book Reducing Interpersonal Violence by Susan Chiu, Domingo Tavella
Cover of the book International Aid and the Making of a Better World by Susan Chiu, Domingo Tavella
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy