Marketing Research

Delivering Customer Insight

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Marketing Research by Alan Wilson, Macmillan Education UK
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Author: Alan Wilson ISBN: 9781352001129
Publisher: Macmillan Education UK Publication: November 19, 2018
Imprint: Red Globe Press Language: English
Author: Alan Wilson
ISBN: 9781352001129
Publisher: Macmillan Education UK
Publication: November 19, 2018
Imprint: Red Globe Press
Language: English

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.

Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.

Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.

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