Marketing Methods to Improve Company Strategy

Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach

Business & Finance, Management & Leadership, Decision Making & Problem Solving, Management
Cover of the book Marketing Methods to Improve Company Strategy by Marcos  Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli ISBN: 9781135164379
Publisher: Taylor and Francis Publication: January 21, 2010
Imprint: Routledge Language: English
Author: Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
ISBN: 9781135164379
Publisher: Taylor and Francis
Publication: January 21, 2010
Imprint: Routledge
Language: English

The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of competitors in their marketplace. In addition, the book wants to show how it may be used when working with marketing and sales management. Another important theme of this book is the idea that a firm is seen as a network. This network philosophy is an important theme throughout the book, and should open managers’ eyes to potential joint marketing activities, as well as joint ventures, other types of contracts and partnerships in a world of firms’ fuzzy boundaries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of competitors in their marketplace. In addition, the book wants to show how it may be used when working with marketing and sales management. Another important theme of this book is the idea that a firm is seen as a network. This network philosophy is an important theme throughout the book, and should open managers’ eyes to potential joint marketing activities, as well as joint ventures, other types of contracts and partnerships in a world of firms’ fuzzy boundaries.

More books from Taylor and Francis

Cover of the book Roger L'Estrange and the Making of Restoration Culture by Marcos  Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
Cover of the book Evidence-based Investigative Interviewing by Marcos  Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
Cover of the book Understanding Emotional Problems by Marcos  Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
Cover of the book Film on Video by Marcos  Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
Cover of the book Media Education for a Digital Generation by Marcos  Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
Cover of the book The Economies Of Central City Neighborhoods by Marcos  Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
Cover of the book Turning Points in Japanese History by Marcos  Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
Cover of the book Credit, Consumers and the Law by Marcos  Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
Cover of the book Democracy and the Organization of Political Parties by Marcos  Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
Cover of the book Diachronic and Comparative Syntax by Marcos  Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
Cover of the book The Future of the Arab Nation (RLE: The Arab Nation) by Marcos  Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
Cover of the book Before Blackwood's by Marcos  Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
Cover of the book Edgar Allen Poe by Marcos  Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
Cover of the book Suggestion and its Role in Social Life by Marcos  Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
Cover of the book Strategies for National Sustainable Development by Marcos  Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy