Marketing Concept - The St. Gallen Management Approach

Business & Finance, Economics, International
Cover of the book Marketing Concept - The St. Gallen Management Approach by Prof. Dr.  Thomas Bieger, UTB
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Author: Prof. Dr. Thomas Bieger ISBN: 9783846344644
Publisher: UTB Publication: September 16, 2015
Imprint: UTB Language: English
Author: Prof. Dr. Thomas Bieger
ISBN: 9783846344644
Publisher: UTB
Publication: September 16, 2015
Imprint: UTB
Language: English

This book presents marketing and business processes as an integral part of the St. Gallen Management Model. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes.
This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book presents marketing and business processes as an integral part of the St. Gallen Management Model. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes.
This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.

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