Marketing Communications
A European Perspective
Business & Finance, Marketing & Sales, Sales & Selling
| Author: | Prof Patrick De Pelsmacker, Prof Maggie Geuens, Joeri Van Den Bergh | ISBN: | 9781292135809 |
| Publisher: | Pearson Education Limited | Publication: | September 6, 2017 |
| Imprint: | Pearson | Language: | English |
| Author: | Prof Patrick De Pelsmacker, Prof Maggie Geuens, Joeri Van Den Bergh |
| ISBN: | 9781292135809 |
| Publisher: | Pearson Education Limited |
| Publication: | September 6, 2017 |
| Imprint: | Pearson |
| Language: | English |
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
