Marketing and Consumer Behavior

Concepts, Methodologies, Tools, and Applications

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Marketing and Consumer Behavior by , IGI Global
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Author: ISBN: 9781466673595
Publisher: IGI Global Publication: December 31, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466673595
Publisher: IGI Global
Publication: December 31, 2014
Imprint: Business Science Reference
Language: English

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

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