Marketing

A Critical Textbook

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Marketing by James Fitchett, Dr Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski, Nick Ellis, SAGE Publications
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Author: James Fitchett, Dr Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski, Nick Ellis ISBN: 9781446243954
Publisher: SAGE Publications Publication: November 17, 2010
Imprint: SAGE Publications Ltd Language: English
Author: James Fitchett, Dr Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski, Nick Ellis
ISBN: 9781446243954
Publisher: SAGE Publications
Publication: November 17, 2010
Imprint: SAGE Publications Ltd
Language: English

Electronic Inspection Copy available for instructors here

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.

Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

 

- Explains and debates key concepts in a clear, readable and concise manner.

- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.

- Includes a glossary of critical marketing terms.

- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.

Visit the companion website at www.sagepub.co.uk/ellis

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Electronic Inspection Copy available for instructors here

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.

Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

 

- Explains and debates key concepts in a clear, readable and concise manner.

- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.

- Includes a glossary of critical marketing terms.

- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.

Visit the companion website at www.sagepub.co.uk/ellis

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