Market Research Methods in the Sports Industry

Business & Finance, Marketing & Sales, Nonfiction, Sports
Cover of the book Market Research Methods in the Sports Industry by Neven Šerić, Jasenko Ljubica, Emerald Publishing Limited
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Author: Neven Šerić, Jasenko Ljubica ISBN: 9781787541931
Publisher: Emerald Publishing Limited Publication: May 29, 2018
Imprint: Emerald Publishing Limited Language: English
Author: Neven Šerić, Jasenko Ljubica
ISBN: 9781787541931
Publisher: Emerald Publishing Limited
Publication: May 29, 2018
Imprint: Emerald Publishing Limited
Language: English

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans.
In Market Research in the Sports Industry, Jasenko Ljubica and Neven Seric provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment – to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans.
The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans.
In Market Research in the Sports Industry, Jasenko Ljubica and Neven Seric provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment – to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans.
The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market. 

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