Market Research

The Process, Data, and Methods Using Stata

Business & Finance, Marketing & Sales, Research, Economics, Statistics
Cover of the book Market Research by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci, Springer Singapore
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Author: Erik Mooi, Marko Sarstedt, Irma Mooi-Reci ISBN: 9789811052187
Publisher: Springer Singapore Publication: November 1, 2017
Imprint: Springer Language: English
Author: Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
ISBN: 9789811052187
Publisher: Springer Singapore
Publication: November 1, 2017
Imprint: Springer
Language: English

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. 

The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. 

The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

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