Erik Mooi: 4 books
Market Research
The Process, Data, and Methods Using Stata
Language: English
Release Date: November 1, 2017
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics....
A Concise Guide to Market Research
The Process, Data, and Methods Using IBM SPSS Statistics
Language: English
Release Date: February 1, 2011
This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative...
A Concise Guide to Market Research
The Process, Data, and Methods Using IBM SPSS Statistics
Language: English
Release Date: July 29, 2014
This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA,...
A Concise Guide to Market Research
The Process, Data, and Methods Using IBM SPSS Statistics
Language: English
Release Date: September 18, 2018
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data...