Managing the New Customer Relationship

Strategies to Engage the Social Customer and Build Lasting Value

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Managing the New Customer Relationship by Ian Gordon, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ian Gordon ISBN: 9781118255858
Publisher: Wiley Publication: March 21, 2013
Imprint: Wiley Language: English
Author: Ian Gordon
ISBN: 9781118255858
Publisher: Wiley
Publication: March 21, 2013
Imprint: Wiley
Language: English

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP

“Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.”

— William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP

“Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.”

— William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA

More books from Wiley

Cover of the book Acute Medicine by Ian Gordon
Cover of the book Physics of Self-Organization and Evolution by Ian Gordon
Cover of the book A History of Byzantium by Ian Gordon
Cover of the book Nutrition and Development by Ian Gordon
Cover of the book Ethics by Ian Gordon
Cover of the book Food Forensics and Toxicology by Ian Gordon
Cover of the book Understanding Islamic Finance by Ian Gordon
Cover of the book The Power of Understanding Yourself by Ian Gordon
Cover of the book Poker For Dummies by Ian Gordon
Cover of the book Wiley-Schnellkurs Chemie by Ian Gordon
Cover of the book Marketing Your Retail Store in the Internet Age by Ian Gordon
Cover of the book Brand New by Ian Gordon
Cover of the book Visual Guide to Hedge Funds by Ian Gordon
Cover of the book Software Architecture 1 by Ian Gordon
Cover of the book Executive's Guide to Solvency II by Ian Gordon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy