Managing Organizational Crisis and Brand Trauma

Business & Finance, Management & Leadership, Planning & Forecasting, Management
Cover of the book Managing Organizational Crisis and Brand Trauma by Dennis W. Tafoya, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dennis W. Tafoya ISBN: 9783319607269
Publisher: Springer International Publishing Publication: August 23, 2017
Imprint: Palgrave Macmillan Language: English
Author: Dennis W. Tafoya
ISBN: 9783319607269
Publisher: Springer International Publishing
Publication: August 23, 2017
Imprint: Palgrave Macmillan
Language: English

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.  Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization.  The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma.  The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.  Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization.  The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma.  The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful. 

More books from Springer International Publishing

Cover of the book Social Computing and Social Media. Design, Human Behavior and Analytics by Dennis W. Tafoya
Cover of the book Problem-based Behavioral Science and Psychiatry by Dennis W. Tafoya
Cover of the book Academic & Scientific Poster Presentation by Dennis W. Tafoya
Cover of the book Information Technology for Management. Ongoing Research and Development by Dennis W. Tafoya
Cover of the book Introduction to Measure Theory and Functional Analysis by Dennis W. Tafoya
Cover of the book A Guide to Hubble Space Telescope Objects by Dennis W. Tafoya
Cover of the book Recent Advances in Computational Intelligence in Defense and Security by Dennis W. Tafoya
Cover of the book Coaching Psychology: Meta-theoretical perspectives and applications in multicultural contexts by Dennis W. Tafoya
Cover of the book Semantics, Analytics, Visualization. Enhancing Scholarly Data by Dennis W. Tafoya
Cover of the book A Statistical and Multi-wavelength Study of Star Formation in Galaxies by Dennis W. Tafoya
Cover of the book A Holistic Approach to Ship Design by Dennis W. Tafoya
Cover of the book Early Investigations of Ceres and the Discovery of Pallas by Dennis W. Tafoya
Cover of the book Cuban American Political Culture and Civic Organizing by Dennis W. Tafoya
Cover of the book Short Stay Management of Acute Heart Failure by Dennis W. Tafoya
Cover of the book Outlaw Motorcycle Clubs and Street Gangs by Dennis W. Tafoya
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy