Making Sport Great Again
The Uber-Sport Assemblage, Neoliberalism, and the Trump Conjuncture
Nonfiction, Social & Cultural Studies, Social Science, Sociology, Marriage & Family, Sports, Reference
| Author: | David L. Andrews | ISBN: | 9783030150020 |
| Publisher: | Springer International Publishing | Publication: | April 5, 2019 |
| Imprint: | Palgrave Pivot | Language: | English |
| Author: | David L. Andrews |
| ISBN: | 9783030150020 |
| Publisher: | Springer International Publishing |
| Publication: | April 5, 2019 |
| Imprint: | Palgrave Pivot |
| Language: | English |
Blending critical theory, conjunctural cultural studies, and assemblage theory, *Making Sport Great Again *introduces and develops the concept of uber-sport: the sporting expression of late capitalism’s conjoined corporatizing, commercializing, spectacularizing, and celebritizing forces. On different scales and in varying spaces, the uber-sport assemblage is revealed both to surreptitiously reinscribe the neoliberal preoccupation with consumption and to nurture the individualized consumer subject. Andrews further probes how *uber-sport *normalizes the ideological orientations and associate affective investments of the Trump assemblage’s authoritarian populism. Even as it articulates the regressive politicization of sport, *Making Sport Great Again *serves also as a call to action: how might progressives rearticulate uber-sport in emancipatory and actualizing political formations?
Blending critical theory, conjunctural cultural studies, and assemblage theory, *Making Sport Great Again *introduces and develops the concept of uber-sport: the sporting expression of late capitalism’s conjoined corporatizing, commercializing, spectacularizing, and celebritizing forces. On different scales and in varying spaces, the uber-sport assemblage is revealed both to surreptitiously reinscribe the neoliberal preoccupation with consumption and to nurture the individualized consumer subject. Andrews further probes how *uber-sport *normalizes the ideological orientations and associate affective investments of the Trump assemblage’s authoritarian populism. Even as it articulates the regressive politicization of sport, *Making Sport Great Again *serves also as a call to action: how might progressives rearticulate uber-sport in emancipatory and actualizing political formations?
