Leading Strategic Change

Breaking Through the Brain Barrier

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book Leading Strategic Change by J. Stewart Black, Hal Gregersen, Pearson Education
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Author: J. Stewart Black, Hal Gregersen ISBN: 9780132703932
Publisher: Pearson Education Publication: June 12, 2002
Imprint: FT Press Language: English
Author: J. Stewart Black, Hal Gregersen
ISBN: 9780132703932
Publisher: Pearson Education
Publication: June 12, 2002
Imprint: FT Press
Language: English

Of organizations that seek strategic change, 70% fail. In Leading Strategic Change,now in paperback, leading consultants J. Stewart Black and Hal B. Gregersen examine the core problem: organizations fail to change because individuals fail to change. Black and Gregersen identify the "brain barriers" that keep strategic change from success--failure to see, failure to move, and failure to finish--and offer a start-to-finish strategy for helping others change how they view their goals and the steps they must take to achieve them. This book systematically shows you how to implement the single change that makes all the others possible: redirecting individuals' ideas and expectations to be aligned with the new direction of the company.

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Of organizations that seek strategic change, 70% fail. In Leading Strategic Change,now in paperback, leading consultants J. Stewart Black and Hal B. Gregersen examine the core problem: organizations fail to change because individuals fail to change. Black and Gregersen identify the "brain barriers" that keep strategic change from success--failure to see, failure to move, and failure to finish--and offer a start-to-finish strategy for helping others change how they view their goals and the steps they must take to achieve them. This book systematically shows you how to implement the single change that makes all the others possible: redirecting individuals' ideas and expectations to be aligned with the new direction of the company.

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