Leading Pharmaceutical Innovation

How to Win the Life Science Race

Nonfiction, Health & Well Being, Medical, Specialties, Pharmacy, Business & Finance, Management & Leadership, Production & Operations Management
Cover of the book Leading Pharmaceutical Innovation by Oliver Gassmann, Alexander Schuhmacher, Max von Zedtwitz, Gerrit Reepmeyer, Springer International Publishing
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Author: Oliver Gassmann, Alexander Schuhmacher, Max von Zedtwitz, Gerrit Reepmeyer ISBN: 9783319668338
Publisher: Springer International Publishing Publication: May 10, 2018
Imprint: Springer Language: English
Author: Oliver Gassmann, Alexander Schuhmacher, Max von Zedtwitz, Gerrit Reepmeyer
ISBN: 9783319668338
Publisher: Springer International Publishing
Publication: May 10, 2018
Imprint: Springer
Language: English

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

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Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

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