Key Concepts in Public Relations
Business & Finance, Marketing & Sales, Public Relations, Business Reference, Business Ethics
| Author: | Sandra Cain | ISBN: | 9781137021731 |
| Publisher: | Palgrave Macmillan | Publication: | April 30, 2009 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Sandra Cain |
| ISBN: | 9781137021731 |
| Publisher: | Palgrave Macmillan |
| Publication: | April 30, 2009 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
