Kellogg on Branding

The Marketing Faculty of The Kellogg School of Management

Business & Finance, Marketing & Sales
Cover of the book Kellogg on Branding by , Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781118046036
Publisher: Wiley Publication: January 7, 2011
Imprint: Wiley Language: English
Author:
ISBN: 9781118046036
Publisher: Wiley
Publication: January 7, 2011
Imprint: Wiley
Language: English

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:

  • The latest thinking on key branding concepts, including brand positioning and design
  • Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio
  • Techniques for building a brand-centered organization
  • Insights from senior managers who have fought branding battles and won

This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:

This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

More books from Wiley

Cover of the book Service Quality of Cloud-Based Applications by
Cover of the book Global Issues by
Cover of the book Java For Dummies by
Cover of the book Data Analysis in Vegetation Ecology by
Cover of the book Unauthorised Access by
Cover of the book Models of Capitalism by
Cover of the book Android Phones For Dummies by
Cover of the book Public Speaking Skills For Dummies by
Cover of the book Competitive Quality and Innovation by
Cover of the book A Companion to Gerald R. Ford and Jimmy Carter by
Cover of the book Practical Database Programming with Visual Basic.NET by
Cover of the book Algebra II: 1,001 Practice Problems For Dummies (+ Free Online Practice) by
Cover of the book Making Extraordinary Things Happen in Asia by
Cover of the book Guide to Good Practice in the Management of Time in Major Projects by
Cover of the book Trailblazers by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy