Internet Marketing and Big Data Exploitation

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Internet Marketing and Big Data Exploitation by I. Chaston, Palgrave Macmillan UK
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Author: I. Chaston ISBN: 9781137488961
Publisher: Palgrave Macmillan UK Publication: February 11, 2015
Imprint: Palgrave Macmillan Language: English
Author: I. Chaston
ISBN: 9781137488961
Publisher: Palgrave Macmillan UK
Publication: February 11, 2015
Imprint: Palgrave Macmillan
Language: English

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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