International Marketing (RLE International Business)

Strategy and Management

Business & Finance, Economics, International, Nonfiction, Reference & Language, Reference
Cover of the book International Marketing (RLE International Business) by Colin Gilligan, Martin Hird, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Colin Gilligan, Martin Hird ISBN: 9781135133863
Publisher: Taylor and Francis Publication: January 4, 2013
Imprint: Routledge Language: English
Author: Colin Gilligan, Martin Hird
ISBN: 9781135133863
Publisher: Taylor and Francis
Publication: January 4, 2013
Imprint: Routledge
Language: English

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It:

  • Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features.
  • Examines the need to structure the whole business organisation in the right way and make international marketing effective
  • Discusses the importance of communication and control

Throughout case studies are used to highlight particular issues.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It:

Throughout case studies are used to highlight particular issues.

More books from Taylor and Francis

Cover of the book Community Development and Public Administration Theory by Colin Gilligan, Martin Hird
Cover of the book Social Justice and Medical Practice by Colin Gilligan, Martin Hird
Cover of the book Interpersonal and Intrapersonal Expectancies by Colin Gilligan, Martin Hird
Cover of the book Calvin Meets Voltaire by Colin Gilligan, Martin Hird
Cover of the book Concise Handbook of Psychoactive Herbs by Colin Gilligan, Martin Hird
Cover of the book Mass Media Effects Research by Colin Gilligan, Martin Hird
Cover of the book Terror and Performance by Colin Gilligan, Martin Hird
Cover of the book Teaching Social Behaviour by Colin Gilligan, Martin Hird
Cover of the book Cold War Capitalism: The View from Moscow, 1945-1975 by Colin Gilligan, Martin Hird
Cover of the book Offshore Oil and Gas Installations Security by Colin Gilligan, Martin Hird
Cover of the book Legal Culture in the United States: An Introduction by Colin Gilligan, Martin Hird
Cover of the book The Freudian Orient by Colin Gilligan, Martin Hird
Cover of the book Understanding Individual Differences in Language Development Across the School Years by Colin Gilligan, Martin Hird
Cover of the book History, Space and Place by Colin Gilligan, Martin Hird
Cover of the book Turning the Page by Colin Gilligan, Martin Hird
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy