Consumer Behavior in Action
Real-life Applications for Marketing Managers
Business & Finance, Marketing & Sales, Consumer Behaviour
| Author: | Geoffrey Paul Lantos | ISBN: | 9781317473831 |
| Publisher: | Taylor and Francis | Publication: | January 28, 2015 |
| Imprint: | Routledge | Language: | English |
| Author: | Geoffrey Paul Lantos |
| ISBN: | 9781317473831 |
| Publisher: | Taylor and Francis |
| Publication: | January 28, 2015 |
| Imprint: | Routledge |
| Language: | English |
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research.
The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research.
The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
