International Management Analysis of ALDI

Business & Finance, Entrepreneurship & Small Business, New Business Enterprises
Cover of the book International Management Analysis of ALDI by Kathrin Metzger, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kathrin Metzger ISBN: 9783656832638
Publisher: GRIN Publishing Publication: November 6, 2014
Imprint: GRIN Publishing Language: English
Author: Kathrin Metzger
ISBN: 9783656832638
Publisher: GRIN Publishing
Publication: November 6, 2014
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 70, Loughborough University, language: English, abstract: This analysis intends to look into how Aldi started out in Germany and how the company expanded not only within Germany, but also its worldwide expansion specifically that of Aldi Süd and its entry into the UK and Australian markets. It will start by giving an overview of Aldi as a company, how it operates and its history. The analysis will be conducted with the help of the Bartlett and Ghoshal Framework that will be introduced in the literature review, but also through ascertaining how culture theories by Hofstede, Trompenaar and Lewis apply. The objective of this analysis is to identify how Aldi Süd overcame the challenges that come with expanding and operating on an international basis and identify whether the company is international, global, multinational or transnational according to Bartlett and Ghoshal. In this context the cultural theories will also be used to assess the cultural issues Aldi was confronted with by expanding internationally more specifically when entering the UK and Australia and how Aldi dealt with these issues.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 70, Loughborough University, language: English, abstract: This analysis intends to look into how Aldi started out in Germany and how the company expanded not only within Germany, but also its worldwide expansion specifically that of Aldi Süd and its entry into the UK and Australian markets. It will start by giving an overview of Aldi as a company, how it operates and its history. The analysis will be conducted with the help of the Bartlett and Ghoshal Framework that will be introduced in the literature review, but also through ascertaining how culture theories by Hofstede, Trompenaar and Lewis apply. The objective of this analysis is to identify how Aldi Süd overcame the challenges that come with expanding and operating on an international basis and identify whether the company is international, global, multinational or transnational according to Bartlett and Ghoshal. In this context the cultural theories will also be used to assess the cultural issues Aldi was confronted with by expanding internationally more specifically when entering the UK and Australia and how Aldi dealt with these issues.

More books from GRIN Publishing

Cover of the book Darstellung und Diskussion zu George Herbert Meads 'Die Entstehung des Selbst' by Kathrin Metzger
Cover of the book Text Processing and Text Comprehension according to Walter Kintsch by Kathrin Metzger
Cover of the book Cultivating stereotyped Gender Roles: Sexism in Language by Kathrin Metzger
Cover of the book Jespersen's and the CGEL's accounts of the Past Tense, the Present Perfect and the Past Perfect - a comparison by Kathrin Metzger
Cover of the book 'When shall we be married?' Widower's Houses im Gattungskontext der Liebeskomödie by Kathrin Metzger
Cover of the book Founding Myths and Peace Building Processes In Post-Conflict Cambodia by Kathrin Metzger
Cover of the book Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns by Kathrin Metzger
Cover of the book Elements of magical realism in Zakes Mda's novel She plays with the darkness by Kathrin Metzger
Cover of the book Pricing in Accordance with EC Competition Rules by Kathrin Metzger
Cover of the book Identities of the Dead in the New Testament by Kathrin Metzger
Cover of the book The Open Method of Coordination: A New Effective Form of Governance in the EU? by Kathrin Metzger
Cover of the book Global Corporate Strategy - Honda Case Study by Kathrin Metzger
Cover of the book The American School System. An Overview by Kathrin Metzger
Cover of the book Judicial Scrutiny of Sex Discrimination in the Employment Practices of Criminal Justice Agencies by Kathrin Metzger
Cover of the book Multi-ethnicity and Development by Kathrin Metzger
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy