Information Marketing

Business & Finance, Management & Leadership, Management
Cover of the book Information Marketing by Jennifer Rowley, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jennifer Rowley ISBN: 9781317116769
Publisher: Taylor and Francis Publication: May 23, 2016
Imprint: Routledge Language: English
Author: Jennifer Rowley
ISBN: 9781317116769
Publisher: Taylor and Francis
Publication: May 23, 2016
Imprint: Routledge
Language: English

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

More books from Taylor and Francis

Cover of the book Longer Lasting Products by Jennifer Rowley
Cover of the book Reflections: 50 Years of Medieval Archaeology, 1957-2007: No. 30 by Jennifer Rowley
Cover of the book Values and Technology by Jennifer Rowley
Cover of the book Complete Psychology by Jennifer Rowley
Cover of the book History, Sociology and Education by Jennifer Rowley
Cover of the book Power Games by Jennifer Rowley
Cover of the book 3D Filmmaking by Jennifer Rowley
Cover of the book Intimate Journals Of Paul Gaugui by Jennifer Rowley
Cover of the book Expedition into Empire by Jennifer Rowley
Cover of the book Cinema Taiwan by Jennifer Rowley
Cover of the book Transforming Governance by Jennifer Rowley
Cover of the book Mobilities and Forced Migration by Jennifer Rowley
Cover of the book Urban France by Jennifer Rowley
Cover of the book Transforming Asian Governance by Jennifer Rowley
Cover of the book Helping the Suicidal Person by Jennifer Rowley
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy