Jennifer Rowley: 2 books

Book cover of Information Marketing
by Jennifer Rowley
Language: English
Release Date: May 23, 2016

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment....
Book cover of Organizing Knowledge

Organizing Knowledge

An Introduction to Managing Access to Information

by Jennifer Rowley, Richard Hartley
Language: English
Release Date: May 15, 2017

The fourth edition of this standard student text, Organizing Knowledge, incorporates extensive revisions reflecting the increasing shift towards a networked and digital information environment, and its impact on documents, information, knowledge, users and managers. Offering a broad-based overview...
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