India as a potential market for expansion of an online fashion retailer

Business & Finance, Management & Leadership, Management
Cover of the book India as a potential market for expansion of an online fashion retailer by Steven Wolf, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Steven Wolf ISBN: 9783668282360
Publisher: GRIN Verlag Publication: August 24, 2016
Imprint: GRIN Verlag Language: English
Author: Steven Wolf
ISBN: 9783668282360
Publisher: GRIN Verlag
Publication: August 24, 2016
Imprint: GRIN Verlag
Language: English

Bachelor Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, The FOM University of Applied Sciences, Hamburg, language: English, abstract: Globalization and a very high competition level influence companies all around the world. In order to enlarge their businesses, they try to increase their market shares and look for new prospective markets for the further expansion. Nowadays many emerging markets, particularly India, attract solid overseas investments. The aim of this bachelor thesis is to estimate the potential attractiveness of India as a market for expansion of an online fashion retailer. In order to attain the mentioned aim, the thesis will consist of several chapters with theoretical and practical information. Chapter 2 will be focused on the principal information on this topic: market selection criteria, including evaluating market attractiveness and potential risks. Based on these criteria, the most important economical, political, demographical, geographical and administrative information about India, which is relevant to the research, will be provided in chapter 3. This will be followed by an analysis of Indian textile business, including retail market overview and its influencing factors (infrastructure, logistics, IT development, culture, legislative regulations and restrictions). According to restrictions in online business, chapter 5 will be focused on description of four market entry strategies, their advantages and disadvantages. Next the analysis of the pioneer and follower timing strategies will be provided. Based on all findings before, success factors for running online fashion retail business in India will be formulated. Then there will be given an overview about the important players in the field of online fashion retail in India, the main points of their activities in comparison. As the completion of the research, the potential Indian market entry strategy will be formulated. This includes an analysis of locations in India and a SWOT analysis, which information will be provided according to the previous findings of the thesis. All derived information and ideas formulated in the thesis will be summarized in conclusion and the main thesis question introduced in the aim will be answered.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bachelor Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, The FOM University of Applied Sciences, Hamburg, language: English, abstract: Globalization and a very high competition level influence companies all around the world. In order to enlarge their businesses, they try to increase their market shares and look for new prospective markets for the further expansion. Nowadays many emerging markets, particularly India, attract solid overseas investments. The aim of this bachelor thesis is to estimate the potential attractiveness of India as a market for expansion of an online fashion retailer. In order to attain the mentioned aim, the thesis will consist of several chapters with theoretical and practical information. Chapter 2 will be focused on the principal information on this topic: market selection criteria, including evaluating market attractiveness and potential risks. Based on these criteria, the most important economical, political, demographical, geographical and administrative information about India, which is relevant to the research, will be provided in chapter 3. This will be followed by an analysis of Indian textile business, including retail market overview and its influencing factors (infrastructure, logistics, IT development, culture, legislative regulations and restrictions). According to restrictions in online business, chapter 5 will be focused on description of four market entry strategies, their advantages and disadvantages. Next the analysis of the pioneer and follower timing strategies will be provided. Based on all findings before, success factors for running online fashion retail business in India will be formulated. Then there will be given an overview about the important players in the field of online fashion retail in India, the main points of their activities in comparison. As the completion of the research, the potential Indian market entry strategy will be formulated. This includes an analysis of locations in India and a SWOT analysis, which information will be provided according to the previous findings of the thesis. All derived information and ideas formulated in the thesis will be summarized in conclusion and the main thesis question introduced in the aim will be answered.

More books from GRIN Verlag

Cover of the book Konzeption eines Spielangebots by Steven Wolf
Cover of the book Der Körper als Basis für die Vernichtungspolitik im Nationalsozialismus by Steven Wolf
Cover of the book Georg von Ehingen: 'Reisen nach der Ritterschaft'. Spielten 'Reiseberichte' eine besondere Rolle bei der Entstehung der neuhochdeutschen Schriftsprache? by Steven Wolf
Cover of the book Strategische Entscheidungen - Delegation von Entscheidungen by Steven Wolf
Cover of the book (Dis)advantages of first love in Nick Hornby's 'Slam' by Steven Wolf
Cover of the book Zur historischen Entwicklung des Tatbestandes des Affekttotschlags vom Mittelalter bis 1998 by Steven Wolf
Cover of the book Mit Pod- und Vodcasts neue Wege in der Bildungswissenschaft beschreiten - Beschreibung, Umsetzung und Reflexion eines eigenen Pod-/Vodcasts by Steven Wolf
Cover of the book Neue Medien und Social Networking im Stadtmarketing by Steven Wolf
Cover of the book Erlebnispädagogik und ihre Verwendung für WirtschaftspädagogInnen by Steven Wolf
Cover of the book Jordan von Giano und Thomas von Eccleston - ein Vergleich zweier Chronisten und Minderbrüder des Franziskanerordens by Steven Wolf
Cover of the book Depressionen bei Kindern im Kindergarten- und Grundschulalter by Steven Wolf
Cover of the book Die Entstehung des Bürgerlichen Gesetzbuchs unter besonderer Berücksichtigung der darüber geführten Reichtagsdebatten by Steven Wolf
Cover of the book Entwicklungen sozialer Unterschiede aufgrund der sich entwickelnden Wasserversorgung in der Antike - aufgezeigt am Beispiel Pompeji by Steven Wolf
Cover of the book Niklas Luhmann und Pierre Bourdieu - Erziehung und Gesellschaft by Steven Wolf
Cover of the book Warum abstrakt? by Steven Wolf
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy