In the Name of Gucci

A Memoir

Nonfiction, Art & Architecture, General Art, Fashion, Biography & Memoir
Cover of the book In the Name of Gucci by Patricia Gucci, Crown/Archetype
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Patricia Gucci ISBN: 9780804138949
Publisher: Crown/Archetype Publication: May 10, 2016
Imprint: Crown Archetype Language: English
Author: Patricia Gucci
ISBN: 9780804138949
Publisher: Crown/Archetype
Publication: May 10, 2016
Imprint: Crown Archetype
Language: English

The gripping family dramaand never-before-told love storysurrounding the rise and fall of the late Aldo Gucci, the man responsible for making the legendary fashion label the powerhouse it is today, as told by his daughter.

Patricia Gucci was born a secret: the lovechild whose birth could have spelled ruination for her father, Aldo Gucci. It was the early 1960s, the halcyon days for Gucci*—the must-have brand of Hollywood and royalty—*but also a time when having a child out of wedlock was illegal in Italy. Aldo couldn't afford a public scandal, nor could he resist his feelings for Patricia’s mother, Bruna, the paramour he met when she worked in the first Gucci store in Rome. To avoid controversy, he sent Bruna to London after she became pregnant, and then discretely whisked her back to Rome with her newborn hidden from the Italian authorities, the media, and the Gucci family.

In the Name of Gucci charts the untold love story of Patricia’s parents, relying on the author’s own memories, a collection of love letters and interviews with her mother, as well as an archive of previously unseen photos. She interweaves her parents' tempestuous narrative with that of her own relationship with her father—from an isolated little girl who lived in the shadows for the best part of a decade through her rise as Gucci's spokesperson and Aldo's youngest protégé, to the moment when Aldo’s three sons were shunned after betraying him in a notorious coup and Patricia—once considered a guilty secret—was made his sole universal heir. It is an epic tale of love and loss, treason and loyalty, sweeping across Italy, England and America during the most tumultuous period of Gucci's sixty years as a family business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The gripping family dramaand never-before-told love storysurrounding the rise and fall of the late Aldo Gucci, the man responsible for making the legendary fashion label the powerhouse it is today, as told by his daughter.

Patricia Gucci was born a secret: the lovechild whose birth could have spelled ruination for her father, Aldo Gucci. It was the early 1960s, the halcyon days for Gucci*—the must-have brand of Hollywood and royalty—*but also a time when having a child out of wedlock was illegal in Italy. Aldo couldn't afford a public scandal, nor could he resist his feelings for Patricia’s mother, Bruna, the paramour he met when she worked in the first Gucci store in Rome. To avoid controversy, he sent Bruna to London after she became pregnant, and then discretely whisked her back to Rome with her newborn hidden from the Italian authorities, the media, and the Gucci family.

In the Name of Gucci charts the untold love story of Patricia’s parents, relying on the author’s own memories, a collection of love letters and interviews with her mother, as well as an archive of previously unseen photos. She interweaves her parents' tempestuous narrative with that of her own relationship with her father—from an isolated little girl who lived in the shadows for the best part of a decade through her rise as Gucci's spokesperson and Aldo's youngest protégé, to the moment when Aldo’s three sons were shunned after betraying him in a notorious coup and Patricia—once considered a guilty secret—was made his sole universal heir. It is an epic tale of love and loss, treason and loyalty, sweeping across Italy, England and America during the most tumultuous period of Gucci's sixty years as a family business.

More books from Biography & Memoir

Cover of the book Hazard by Patricia Gucci
Cover of the book Amanda Hocking: A Biography by Patricia Gucci
Cover of the book Lili: A Portrait of the First Sex Change by Patricia Gucci
Cover of the book Arrivederci Swansea by Patricia Gucci
Cover of the book The Venerable Don Bosco, the Apostle of Youth by Patricia Gucci
Cover of the book Wine to Water by Patricia Gucci
Cover of the book Smoke in the Wind by Patricia Gucci
Cover of the book In Between Suicides by Patricia Gucci
Cover of the book Mac Baldrige by Patricia Gucci
Cover of the book Dirty Deeds: My Life Inside/Outside AC/DC by Patricia Gucci
Cover of the book Back Home with a Vision for a Mission by Patricia Gucci
Cover of the book Go North, Young Lady by Patricia Gucci
Cover of the book Trespassing by Patricia Gucci
Cover of the book Blow by Blow: The Story of Isabella Blow by Patricia Gucci
Cover of the book Reba McEntire 104 Success Facts - Everything you need to know about Reba McEntire by Patricia Gucci
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy