Impossible to Ignore: Creating Memorable Content to Influence Decisions

Business & Finance, Human Resources & Personnel Management, Skills, Business Reference, Business Communication, Entrepreneurship & Small Business
Cover of the book Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon, McGraw-Hill Education
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Author: Carmen Simon ISBN: 9781259584145
Publisher: McGraw-Hill Education Publication: June 3, 2016
Imprint: McGraw-Hill Education Language: English
Author: Carmen Simon
ISBN: 9781259584145
Publisher: McGraw-Hill Education
Publication: June 3, 2016
Imprint: McGraw-Hill Education
Language: English

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science

Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.

Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science

Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.

Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

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