How To Win At B2B Email Marketing: A Guide To Achieving Success

Business & Finance, Marketing & Sales
Cover of the book How To Win At B2B Email Marketing: A Guide To Achieving Success by Adam Holden-Bache, Rhinoctopus
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Author: Adam Holden-Bache ISBN: 9781943070114
Publisher: Rhinoctopus Publication: November 9, 2015
Imprint: Language: English
Author: Adam Holden-Bache
ISBN: 9781943070114
Publisher: Rhinoctopus
Publication: November 9, 2015
Imprint:
Language: English

Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign.

This book will take readers through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing and analysis. It will provide insight, tactics, tips and takeaways that readers can implement to improve campaigns for their business.

How can you win at B2B email marketing? Read this book and learn:

  • Why Email = Winning
  • How to set and achieve goals
  • How to collect, manage and grow a high quality, engaged, and responsive contact list
  • Why B2B emails don’t have to be boring
  • How to create messaging that is relevant, personalized and actionable
  • Why testing is key to winning
  • How to get results that matter

For additional information and resources visit http://b2bemailmarketingbook.com.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign.

This book will take readers through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing and analysis. It will provide insight, tactics, tips and takeaways that readers can implement to improve campaigns for their business.

How can you win at B2B email marketing? Read this book and learn:

For additional information and resources visit http://b2bemailmarketingbook.com.

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