How to Measure Digital Marketing

Metrics for Assessing Impact and Designing Success

Business & Finance, Marketing & Sales, Research
Cover of the book How to Measure Digital Marketing by L. Flores, Palgrave Macmillan UK
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Author: L. Flores ISBN: 9781137340696
Publisher: Palgrave Macmillan UK Publication: December 15, 2013
Imprint: Palgrave Macmillan Language: English
Author: L. Flores
ISBN: 9781137340696
Publisher: Palgrave Macmillan UK
Publication: December 15, 2013
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

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