Brand Revolution
Rethinking Brand Identity
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | M. Sicard | ISBN: | 9781137019493 |
| Publisher: | Palgrave Macmillan UK | Publication: | November 9, 2012 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | M. Sicard |
| ISBN: | 9781137019493 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | November 9, 2012 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
