How to Market Your School

A Guide to Marketing, Communication, and Public Relations for School Administrators

Nonfiction, Reference & Language, Education & Teaching, Administration
Cover of the book How to Market Your School by Johanna M. Lockhart, R&L Education
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Author: Johanna M. Lockhart ISBN: 9781607097709
Publisher: R&L Education Publication: December 16, 2010
Imprint: R&L Education Language: English
Author: Johanna M. Lockhart
ISBN: 9781607097709
Publisher: R&L Education
Publication: December 16, 2010
Imprint: R&L Education
Language: English

Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.

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Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.

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