Johanna M Lockhart: 3 books

Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate...

Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing...

Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention...